In a bid to capitalize on the resounding success of its 5th Avenue store, Paris Saint-Germain (PSG), in collaboration with partners Fanatics and Lids, plans to move to a larger and more prestigious address at 535 5th Avenue, New York City, starting from December 15.
The previous store, located at the former address, closed its doors on November 25 and will reopen at the new location, offering consumers expanded opportunities. With over 480 square meters, this new store will become the largest of the club worldwide.
Fabien Allègre, Brand Director of Paris Saint-Germain, says, “We are very pleased with the welcome we have received from New Yorkers since our arrival in 2022. We look forward to welcoming them to an even larger and more innovative store in December, still located on the famous 5th Avenue. This expansion reflects the success of the Paris Saint-Germain brand and the original boutique development strategy we are implementing globally.”
Lawrence Berger, Co-Founder and Partner at Ames Watson, owner of Lids and President of FanzzLids Holdings, stated, “The decision to open a larger store on 5th Avenue was a natural choice as we wanted to create an exclusive space offering customers an unparalleled retail experience, characteristic of the Club’s boutiques. This new store will be the largest to date, a premier destination that will feature unique sports equipment and accessories, designed to appeal to our diverse customer base. We look forward to continuing our strong partnership with Paris Saint-Germain to create unprecedented retail experiences.”