PSG has unveiled its new home kit, but rather than featuring the players themselves, the visuals showcase AI clones of the players. This marks a groundbreaking move for the club, as it’s the first time in its history that such technology has been utilized for promotional purposes.
According to Nike and PSG, this avant-garde approach highlights the club’s commitment to offering supporters increasingly creative content by leveraging cutting-edge technologies.
Four players—Marquinhos, Warren Zaïre Emery, Nuno Mendes, and Lucas Hernandez—are the focus of this campaign. While Zaïre Emery and Mendes bear a closer resemblance to their real-life counterparts, Lucas Hernandez appears somewhat unreal, with any facial imperfections seemingly airbrushed away. Captain Marquinhos, on the other hand, looks like he’s stepped straight out of a science fiction movie, ready for an adventure… You be the judge.
![](https://i0.wp.com/www.vipsg.fr/wp-content/uploads/2024/05/Lucas-Hernandez-3.jpg?resize=770%2C400&ssl=1)
![](https://i0.wp.com/www.vipsg.fr/wp-content/uploads/2024/05/Marquinhos.jpg?resize=770%2C450&ssl=1)
![](https://i0.wp.com/www.vipsg.fr/wp-content/uploads/2024/05/Nuno-Mendes.jpg?resize=770%2C393&ssl=1)
![](https://i0.wp.com/www.vipsg.fr/wp-content/uploads/2024/05/Warren-Zaire-Emery.jpg?resize=770%2C419&ssl=1)